Cardi B is coming to Playboy to be its first-ever creative director in residence, according to Entertainment Tonight. She will also be a founding member of the company’s creator-led platform called CENTERFOLD.
“Joining the @playboy family is a dream and I know yall are going to love what we put together I’m startin this party right as the Founding Creative Director and a founding member of CENTERFOLD the new creator-led platform from Playboy coming soon!! We’re going to have soooooo much fun,” the 29-year-old said on Instagram.
The “WAP” rapper is excited about this opportunity and said that it is a “dream come true” for her.
“For as long as I can remember, I’ve felt connected to Playboy. It’s truly the original platform for uncensored creativity and I’m inspired by its incredible legacy of fighting for personal freedoms. I have so many ideas already – I can’t wait!” Cardi B said in a press release. “I’m also excited to launch our new creator-led platform, CENTERFOLD. Creators today deserve to express themselves freely and unfiltered. They deserve to feel safe in their creativity and sexuality. And they deserve to own their future. This is what CENTERFOLD is all about. For all those creators out there doing bold, revolutionary, truly culture-shifting things, come join me.”
Additionally, Cardi B will provide artistic direction for the brand’s fashion and sexual wellness merchandise collections, according to Entertainment Tonight.
“Cardi B is a creative genius and we are absolutely thrilled and honored to bring her immense talent and creative vision to Playboy,” Ben Kohn, CEO of PLBY Group, said. “Through her unapologetic commitment to free expression, her dedication to lifting up artistic voices and her celebration of sex and body positivity, Cardi is the embodiment of the Playboy brand.”