Media mogul Byron Allen has brokered a deal with Symonds-Evans Media LLC to purchase the streaming platform HBCUGo.TV, which provides content to historically Black colleges and universities across the nation, Broadcasting+Cable reported.
Allen Media views HBCUGo.TV as a suitable addition to The Grio, an entertainment digital channel and website that was bought by Allen in 2016. HBCUGo.TV is a channel that offers 5,000 hours of content marketed to students and alumni from more than 100 HBCUs.
This new deal will allow Allen’s media group to have access to a certain amount of football and basketball games from the Central Intercollegiate Athletic Association.
“The HBCU brand represents over 184 years of historic excellence, dating back to 1837, which helped cultivate some of the world’s greatest minds and talent,” said Allen. “HBCUGo.TV positions us to speak to the heart and soul of Black America 24/7, and helps us stay strongly connected with one of the most valuable, untapped audiences in the world.”
The financial terms of this deal were not disclosed.